A Little Background
I’ve always been told I was a great writer and that I should look to do something with it, but for some reason, it just never seemed like a viable avenue to pursue
– here’s my story of how that all changed.
Growing up, my life was tennis. I spent my time travelling the UK playing national tournaments before moving to Spain as a 14-year old to train at a prestigious academy. After four-years in Spain, it was time for my next step – college tennis in the US, where I studied Political Science.
Tennis was a huge part of my life, so it seemed like the perfect opportunity to dip my toe in the writing world by co-creating the website www.thetennisbros.com.
This taught me the incredible power of content and good SEO, and was the catalyst for becoming a freelance writer with a specialism in marketing. Today, thetennisbros brings in well over 50,000 visitors a month, and makes up a good part of my income.
The ability to reach thousands of people with your message each and every day is an incredible thing! Having experienced how good SEO can power a small business, I was eager to maximize my skills, and help others to understand the power of good marketing.
At this point, I decided it was finally time to embrace what everyone had said about my writing and turn it into a fulltime gig.
I started marketing myself a little bit and soon landed my first client (who I still work with to this day). The experience running this digital marketing agency’s blog convinced me it was the right path and I haven’t looked back since.
If you told me a year after I decided to become a freelance writer that I’d be writing for some of the same world-famous blogs I’d originally learned so much from, I probably wouldn’t have believed you.
I think what’s got me to this point are two key aspects:
There’s still a long way to go on this journey though, and I’m always eager to work with new businesses to unlock the power of content.
Good words will only achieve maximum impact when they’re part of a coherent marketing strategy.
Competition is tough. If you want to stand out, then you’ve got to focus on quality in every piece of content you create.
Businesses need freelancers they can rely on, and there can be no ambiguity in this area.
Lawrence – Cresco
If you have any questions, or you’d like to find out what I can do for your business, then shoot me a message!