Take Your Marketing To The Next Level
You’d think that the most important part of freelance writing is simply the ability to write. However, to view a freelance writer as someone who just writes is a major oversimplification. In reality, a freelance writer must excel in many skills, but perhaps top of the list is their ability to market themselves as a freelance writer. So how do you go about marketing yourself as a freelance writer?
To successfully market yourself as a freelance writer, you first have to accept that a massive part of your business is marketing. It is just as important as the writing, and you will have to dedicate just as much time to it.
Marketing yourself as a freelance writer boils down to a simple equation. The more people you can get to read your content and see your amazing reviews, the more jobs you are going to get. The key to this is creating a quality website and driving traffic to it.
1. Build A Killer Website
You can’t overlook the importance of building a good website. It doesn’t have to be the most sophisticated thing in the world, it just has to show people that you’re a professional, and most importantly, showcase your excellent work.
It’s Not As Complicated As You Think
A lot of people are put off from making a website because they think it is going to be difficult and the great thing is, this just makes it even better for you when you do make your website. In reality, making your own website is not that difficult in today’s world. You don’t need to know code, or anything too technical to create a great site, and it’s the most effective way to get your work exposed to a big audience.
As Medium says, “when it comes to having a business these days, having an online presence is not a choice anymore. It is inevitable. It’s the crucial factor that might uplift your business for good.”
Don’t let us put you off when we say you need a “killer” website. What makes a website great is the content, and since you’re a freelance writer, you already know how to write some great content. Use those skills to write about yourself and build the website out by writing your own blogs and linking to your work.
It’s Not As Costly As You Think
You don’t have to spend too much money on this either. You can easily get started for $100 and can build yourself the jewel in the crown of your marketing arsenal. At Think Freelance Writing, we’re always stressing the importance of building your own website and the reason is there are only positives to doing this. If there’s one way to make yourself look like a pro in this industry then it’s to create a professional looking website.
Buy yourself a domain, spend a little bit of time getting your website set up, and in no time at all, you can have a website that’s going to help get you jobs.
2. Get Writing
We don’t buy anything these days without reading a review, and freelance writing is no different. When you’re dealing with potential clients, they’re going to want evidence that you’re great at your job, and the only way you’re going to be able to give them this is by writing.
Build A Portfolio
Writing blogs for your own website and writing guest posts for other websites is an excellent way to do this. Try and keep your writing centered around a few niche topics and view each piece as an essential piece of marketing. You might not start out with tons of examples of your writing, but quality trumps quantity and if you write some great content, you’re going to get jobs.
Bear in mind that you’re building a brand, so whatever it is you’re interested in, make yourself an expert in that field and sell yourself as such. The nice thing about starting out with your marketing is that you’re a blank canvas, you can go in whatever direction you would like, the important thing is you’re consistent and stick to the path you choose.
Build Your Reputation In A Specific Niche
It’s much easier to build your reputation in a few select niches than it is if you don’t specialize and your website needs to reflect this. If you’re not sure about which niches to pick, take a look at our article, 7 Ways to Find Your Freelance Writing Niches, but whatever you do, make sure you focus marketing around some kind of specialization.
Throughout your freelance writing career marketing and writing are going to go hand in hand. You can’t market yourself without your writing and there’s no point writing if you can’t market yourself. You already know you can do the writing part, so use your great writing skills to market yourself.
3. Collect Testimonials
Whenever you complete work for a client you have to get feedback! If you can quickly build up a collection of amazing reviews then you’re going to find your career takes off much more quickly. Great testimonials are a perfect way to put your potential clients’ minds at ease and push you over the line in getting a job.
10 Reviews For A Client To Trust You
According to a 2017 survey by Bright Local, reviews have a staggering effect on consumer behavior. They found that 91% of 18 – 34-year-olds trust online reviews as much as personal recommendations and that consumers read an average of 10 reviews before feeling able to trust a local business.
If you can’t tap into the modern phenomenon of online reviews then you risk missing out on a huge chunk of business.
Reviews Tell The Bigger Picture
The thing about testimonials is they tell everyone a bigger story about you than just your writing. You may be an amazing writer, but if you’re difficult to work with then potential clients are going to be sceptical. By having a collection of good testimonials that attest to how great you are to work with, how hardworking you are, and what great content you produce, you can show that you’re the complete package.
Clients are generally extremely happy to give you a review of your work, so if you haven’t got one then make sure you ask. Not only are these testimonials a big part of your marketing, but they’re also an excellent opportunity for self-improvement. Take the feedback you get and use it to make yourself a better freelance writer.
Marketing yourself as a freelance writer is a combination of many things, but testimonials are going to be one of the most important things in your armory. If someone is going to invest a lot of money in you they want to know they’re going to get their money’s worth. The best way to convince a client this is the case is to show them how happy other people who invested in you are with your work.
Don’t just collect feedback and have it saved in a series of emails though – actually use it! Make sure your great reviews are prominent on your website and social media pages. You’ve done a great job, so be proud of yourself and let the world know.
4. Social Media
One of the things about marketing is there’s no one action that is going to make your efforts a success. Every successful marketing campaign is a multi-pronged attack, using many different formats. Whether you love it or loathe it, social media is one of those prongs that you simply have to utilize.
Have A Consistent Social Media Presence
Once again, the good news here is that you’re a freelance writer, so you should be good at producing great content. Social media has its own nuances, but the idea remains the same, get as many people reading your work as possible. Use platforms such as Facebook, Twitter, Instagram, Pinterest, and Linkedin to drive people to your website and articles and get people reading your stuff.
One of the big things with social media (just as it is with websites) is consistency. Make sure you’re consistently posting links to your content because you never know who might click next. As Forbes says, “every social media profile you add is another path leading back to your site, and every piece of content you syndicate on those profiles is another opportunity for a new visitor.” It might just be a potential client with a big job that can make a huge difference to your life.
Focus on your niches and link to anything you find interesting. You’re not going to have a brand new article every day to link to, so link to other people’s’ content that you find interesting. Keep your followers interested and keep them clicking, ready for when you want to send them to your website.
Use Social Media To Bring Traffic To Your Website
When you’ve got your own website and it looks great it can be tempting to forget about social media and think that it’s not as important but it’s not true. The reason you have your website is to showcase all the great work you do, but you’re going to need to get people to that website and one of the ways to do that is social media.
Search for freelance writing groups on Facebook and become involved in the forums. Not only can you learn a lot from these groups, but they can also be a great way to promote your services. Networking has always been a big part of marketing, but nowadays, a lot of that networking can be done on social media.
Social media is one of those things where there are some people who love it and others who hate it. Whichever you are, you can’t ignore social media when you’re marketing yourself as a freelance writer.
5. Never Stop Pitching
We always say that one of the quickest ways to turn around your freelance writing career is by upping your pitch game. If jobs don’t seem to be coming your way then there has to be a problem somewhere, and the chances are it’s in your pitches.
Pitching is a difficult art because you want to make as many pitches as you can, but, you can’t sacrifice quality in your quest for quantity. Your pitches need to be custom built for the job you are applying for and meticulously crafted, but at the end of the day, you can’t win every job, so volume is important too.
We have our own pitch which we love to use and we’ve become very adept at writing this pitch up and tailoring it to our audience, but you can’t use the same thing every time. You’ve got to be able to recognize what the job needs and appeal to different clients.
Your pitches are something you’re going to want to invest a good amount of time into, but you always have to remember that volume is important. The only way you can push the needle further in both quality and content is by making sure you’re making the absolute most of your time. Productivity is key and distractions are your enemy, so make sure you go into your pitches with a clear plan and nothing to distract you.
Use All Your Marketing Tools In Your Pitches
Whether you’re replying to jobs postings or cold pitching to potential clients, make sure you include all the marketing efforts you have worked so hard on. Mention your website, social media pages, and testimonials, and make sure you’re getting your content in front of your potential clients.
When you’re developing your reputation in freelance writing, pitching is your most likely source of jobs. As you build your reputation you are more likely to have people come to you and offer you jobs, but this is something you earn. The chances are, you’re going to have to make thousands of pitches and suffer through a few rejections before you get to that point.
6. Keep Track of the Competition
A classic marketing technique is keeping a close eye on the competition. Fortunately, in the modern world, this is very simple. All you need to do is follow some other writers in your niche and see what they are doing.
Emulate Successful People
Check out other writer’s websites and social media pages and see how they are doing things. Figure out if there’s anything you can improve upon and do it. Emulating other freelance writers who are already doing well is an easy way to come up with some new marketing ideas that you know are having success. Make sure you don’t just take exactly what they are doing, but tailor it to suit your own profile.
If you’re going to learn new ways of marketing yourself as a freelance writer you might as well take a leaf out of your competitors’ book. Find out what other people in the industry are doing and look to do it even better than them! It might sound a little bit underhand, but this happens in every industry, without fail.
Just as you’re always on the lookout for the next piece of great content, you should always be looking for the best ways to market yourself. There’s no point writing if you can’t get people to read your work, so figure out what your competition is doing well, and use those techniques to your advantage.
The idea behind marketing yourself as a freelance writer is simple. The more potential clients you can get reading your work (and reviews) the more likely you are to get jobs. This means that marketing plays an equal part with writing in the fortunes of a freelance writer.
The most effective way to show off your portfolio of work is to create a professional looking website and use your social media pages, guest blogs, and pitches to push people towards your website. Once you have drawn people to your website you can wow them with your great content and inspiring testimonials, collecting leads effortlessly.
It’s important to remember though that your website won’t be effective unless you continue to market on multiple fronts. You can’t overlook the importance of social media, guest blogging, and making lots of pitches. You may have the best website in the world, but it’s useless if you can’t get people to look at it.
A good website might be the most important tool in your marketing arsenal, but you have to take a multi-pronged approach to marketing yourself as a freelance writer. You’ll find that the jobs you win originate from many different sources but if you can funnel them through your website you’re only going to increase your conversion rate.
In order to be successful as a freelance writer, you have to accept that marketing is a massive part of your business. You’re going to have to dedicate as much time to marketing as you do writing, otherwise, you’re going to find it hard to earn a good living.
If you’re looking for ways to better market yourself as a freelance writer then make sure you’re focusing in these areas.
- Building a professional website
- Writing great content
- Collecting testimonials
- Posting on social media
- Making lots of high-quality pitches
- Keeping track of your competition.
There’s no one marketing technique that will magically start bringing in lots of jobs, but if you double your efforts in these areas, you’re bound to see positive results.